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AdWords - AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
Pay per click - Pay per click, or PPC, is an advertising technique used on websites, advertising networks, and search engines.
Keyword bucketing - Keyword Bucketing is a tactical execution of a PPC strategy. Its purpose is to create highly targeted text ads on the search engines to increase clickthrough rate and return on advertising spend (ROAS).
Googletestad - Googletestad appears to stand for Google's Test Ad which is used for live testing of their AdWords and AdSense pay-per-click (PPC) advertising system.
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